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The levels of competition in industries and businesses are intensifying, driven by factors such as the spreading forces of globalisation, trade liberalisation and the advancement in information and communication technologies (ICT). Such forces could either create or destroy competitive advantages for organisations. The increased levels of competition in turn impact both the internal and external aspects of an organisation's business environment – its strategy, resources, technologies, marketing and politics. The rapid tide of global competition means organisations could not afford to become complacent and sit on their laurels. In order to remain competitive, organisations must stay vigilant and be alert to both opportunities and threats that may become a boon or a bane to their survival.

Dr. Marzuki Ujud
President Of OHRM

The gradual reduction of trade barriers due to globalisation results in expansion of existing markets and opening of new ones for businesses. This makes competitiveness a factor that determines organisational survival. The ability to compete successfully and achieve long-term success in an ever-expanding marketplace that is increasingly driven by free market forces become the major challenges which entrepreneurs are facing, and continue to face, in the decades to come. To face these challenges, organisations need to be flexible and agile in order to be able to seize opportunities and move speedier than the competitors.

Human capital is one of the most important factors that determine success in competition. Human capital can be managed strategically and effectively through the application of value-creating organisational architecture. This is the basis of organisational success in the future.

And this is the raison d'etre for OHRM; the ground for its establishment. OHRM's role is to support the private and public organisations in determining factors relevant to their management, human capital and organisational architecture. OHRM has the skills and years of experience in these fields that can be fully utilised by organisations to gain advantageous positions for meeting the challenges of global competition. Towards this end, OHRM's main agenda include education, management development, skill development, organisational development, organisational architecture and management consulting.

OHRM's long-term objective is to provide a human capital bridge between educational institutions, professional bodies and business organisations. Educational institutions and professional bodies must supply the right type of workforce possessing the required human capital to meet the needs of business organisations.

In order to realise its long-term objective, OHRM has members from various professional backgrounds who are ever ready to work together with the three parties above (educational institutions, professional bodies, and business organisations). OHRM has elevated its name and reputation to the international level as a highly professional management consultant and a quality provider for graduate and post-graduate education programmes.

With major challenges facing business organisations, OHRM is well-prepared and well-equipped to offer effective support for organisations to develop their human capital competitive advantage. OHRM possesses high professionalism, up-to-date technology, and committed staff members. Consequently, OHRM is positive of realising its vision of being 'the leading management consultant in optimising human capital' in the Asian region and beyond.

Dr. Marzuki Ujud

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